SAFIC efforts on Market Intelligence engages researchers, development partners, private enterprises and consumers to co-create, design and implement evidence-based actionable insights critical to agri-food investments and growth.

The center seeks to foster a vibrant ecosystem of innovation within the agri-food sector, facilitating the development and dissemination of research-driven solutions, promoting collaboration and innovation transfer between academic institutions, tech developers, and the agri-food industry to introduce cutting-edge technologies and practices in agriculture.

The pillar helps in identifying critical data opportunities to support key stakeholders and strategic partners on decision-making. Therefore, augmenting the center as a data clearinghouse and knowledge center, offering business support and advocating for evidence-based policies, particularly at the subnational level.

Through targeted scale-up programs such as the Strathmore Agribusiness Transformation Program (ATP), the Centre is committed to providing professional business advisory services for small and large businesses, farmer cooperatives, and agri-preneurs to facilitate growth, scaling, and investor readiness.