Co-create, design and implement evidence-based actionable insights
SAFIC efforts on Market Intelligence engages researchers, development partners, private enterprises and consumers to co-create, design and implement evidence-based actionable insights critical to agri-food investments and growth.
Strengthening Market Intelligence to Drive Inclusive and Sustainable Agricultural Growth
Given the highly diverse and fragmented agricultural landscape, with varying climatic conditions, soil types, and crop preferences, accurate and frequent updates on market dynamics can help farmers, policymakers and investors understand local and regional demand for specific crops and products, enabling them to make informed decisions about what to plant and produce. Additionally,, there is significant need for coordination and partnerships among various stakeholders, including farmers, government agencies, NGOs, and private enterprises, partner landscapes to avoid duplication of efforts, and foster synergistic relationships.
Market Development and intelligence is therefore critical in helping drive inclusive agricultural transformation and sector wide transformation. Further, even when market intelligence exists, there are significant challenges around communication and dissemination. Tailoring market intelligence to the local context and employing appropriate communication channels are essential to ensure the relevance, accessibility, and usability of market information.
Our Market Intelligence efforts will provide and disseminate strategic information on market trends, competitive dynamics, supply chain dynamics, pricing information, consumer preferences, emerging technologies, global market trends, and risk assessment and management, future value chains, regional outlook, consumer insight, supplier & distributor analysis, value chain potential, and investment opportunities and priorities that best respond to the needs and preferences of farmers, agri-business and consumers.
Key Outputs
Key outputs will include Institutional scaling and learning, strong business growth, promotion of sustainable agriculture, promotion of value chain development, and enhancing food security and nutrition, enhancing rural livelihoods, creating jobs for women and youth, and enhancement of gender and youth inclusivity.
Our Partners
