AMDiG is a strategic partnership that seeks to encourage widescale application of evidence-based interventions to unlock markets and private sector action as engines of inclusive agricultural transformation. Collaboration among NGOs, public organizations, academia, and private sector players is essential for knowledge-sharing, resource pooling, and expertise exchange. Such partnerships drive innovation, strengthen value chains, create jobs, and support SMEs to become data-ready. Using a market systems approach, these efforts aim to transform Kenya’s food markets, boosting small business and farmer profits while ensuring reliable access to nutritious food.